BRIEF_As I approach the end of my studies, after designing endless projects and creating a number of brand identities for real or conceptual brands; it was time that I give myself a visual identity as a graphic designer. I began this project by gathering and exploring different sources of inspiration for color, type, layout and my overall aesthetic route.
SKETCHES_After endless scrolling and gathering of inspiration I began to take my ideas to paper and sketch numerous ideas out, this was a process that allowed any ideas I had internally to come to fruition and discover what works or not.
DIGITIZED SKETCHES_After receiving feedback I digitized two ideas, while my left design was generally well received, I wanted to still tryout polishing a different design to get a broader amount of feedback.
ROUGH DRAFTS_Ultimately, the left design was stronger and chosen as my final design. As much as I like the idea of an iconic logo design, I had to find ways to insert my name into the established design. Here I finally had the chance to play with color and explore layouts for my business card.
FINAL DESIGN_Following unanimous feedback, I changed the font to one that matches the flow of my logo landing me on my final design and kept the green + pink color combination.
From my batch of business card designs this vertical design was selected for having a greater visual hierarchy.
After the business card, I designed my professional cover letter + resume ensuring to implement my visual identity in the design.
