This student project focused on researching a sustainable coffee brand and developing an entire rebranding that reflects their mission and target audience. Counter Culture stood out to me for its striking name with a connotation of rebellion, individuality and creativity.
After receiving feedback from both my peers and professor, I landed on this final design of the logo. I made some minor changes to the display font as there was weird overlapping, giving it a more polished look. My peers noted that they responded better to this logo as the star is playful, striking and memorable.
